Media Studies Blog

Theorists… Todorov 5 Stages of Equilibrium  1.) Equilibrium... balance 2.) Disruption of equilibrium 3.) Recognition of the disruption 4.) Attempt to repair the disruption 5.) Return to the equilibrium Steve Neale 'Genre is instances of repetition and difference' Strauss 'Binary Opposition drives a narrative forward' i.e)     - Good and Evil     - Right and Wrong These characteristics can exist in multiple characters – OR- in one character. Knight The thrill comes from the prolonging of the inevitable. It creates a pleasurable anxiety. Judith Butler Gender is as 'preformed' or 'performative' Roland Barthes Signs = total of signifier and signified Signifier = object Signified = meaning Marc Prensky Digital natives want their content fast free and up to the minute. Stuart Hall  Reception theory is a version of reader's response that emphasises each particular reader's r...

Advertising: Score case study and wider reading   1) What year was the advert produced and why is the historical context important? It was released in 1967 which is important because there was legislation on the role of women. It was also the year of decriminalisation of homosexuality and was just before the Equal Pay Act 1970. 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? In the advert they have used given the women small amounts of clothing, to show that they are more vulnerable than the covered up male. Also, they have placed all the women below the man, so they are carrying him and looking up to him, to show that he is more superior than them. The fact that the man is carrying a gun also shows his power over the women. 3) The main slogan is: 'Get what you've always wanted'. What does this suggest to the audience and how does it reflect the social and cultural cont...