Media Studies Blog

Judith Butler - On gender as performed or performative... to say that gender is performative is a little different because for something to be performative means that it produces a series of effects. We act and walk and speak and talk in ways that consolidate an impression of being a man or woman. Roland Barthes - Semiotics. SCORE - What is the product being sold? Score Hair Cream How does this advert create desire for this product? It puts a man being carried by women onto the poster to make them think they're getting what they wanted. What is the idea being sold? It sells the idea that if men buy the product then they will be liked by women. How does Score construct a narrative which appeals to its target audience? It puts a man being carried in the jungle by women on the poster and allows the audience to put the pieces together and create the narrative in their heads. How is this reinforced by Mise En Scene? They have jungle costumes and leaves in the back, implyi...

That Boss Life What is Judith Butler's idea? That gender is performative. Does this challenge or reinforce that? It challenges that idea because it says that men and women can do the same thing and be equal without it being questioned. How do developing technologies affect Media Language? Now people can use videos to advertise instead of still pictures, which they can then add better lighting to and layer sound on top. They can also use better editing programs to make sure they have the correct shot and then the ideal advert. Semiotics is the study of how images signify cultural meanings. Whose idea was this? Can you use mise en scene to reinforce this idea?  This was Roland Barthes idea. You can use mise en scene to reinforce this idea, for example the use of the the colour gold for the mascara can symbolise currency, meaning that this mascara is essential to live in todays society. Representation of Score That Boss Life G...

In 1982,  Marvin Anderson  was convicted of sexual assault, kidnapping, and robbery after a white woman was brutally raped by a black man in Hanover County, Virginia. When the woman reported the assault to an officer, he immediately suspected Anderson because the rapist told his victim that he “had a white girl,” and Anderson was the only black man the cop knew who lived with a white woman. Anderson had no criminal record, so police obtained a copy of Anderson’s employment identification, which had a photograph of Anderson in color. Police showed this photograph to the victim alongside black-and-white mug shots of other men. The victim picked Anderson from the photo spread and from a police lineup later in the day. Anderson wasn’t vindicated until 2001, when post-conviction DNA testing proved his innocence.

Todorov The Narrative Theory Todorov in 1969 produced a theory which he believed to be able to be applied to any film. He believed that all films followed the same narrative pattern. They all went through stages called the equilibrium, disequilibrium, acknowledgement, solving and again equilibrium. There are five stages the narrative can progress through: 1. A state of equilibrium (All is as it should be.) 2. A disruption of that order by an event. 3. A recognition that the disorder has occurred. 4. An attempt to repair the damage of the disruption. 5. A return or restoration of a NEW equilibrium