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Showing posts from January, 2019

Teen Vogue - background and textual analysis

OSP: Teen Vogue - background and textual analysis Our first Online, Social and Participatory CSP is Teen Vogue - the former print magazine turned online sensation. 25 Marks… this will be a big one! Teen Vogue has generated a huge amount of coverage (and attracted a significant audience) by re-positioning the magazine as a socially conscious political hub for young women. Notes from the lesson Teen Vogue: background Teen Vogue was launched in 2003 as a print magazine ‘little sister’ title to US Vogue. It focused on fashion and celebrity and was a conventional magazine aimed at teenage girls. In 2015, in response to declining sales, the magazine cut back its print distribution and focused on digital content. After single-copy sales dropped 50% in the first six months of 2016 alone, the magazine went quarterly (four issues a year) before announcing the closure of the print magazine completely in November 2017. Online growth Led by digital director Phillip Picard...
The Voice - background and notes The Voice, founded in 1982, is the only British national black weekly newspaper operating in the United Kingdom. It is owned by GV Media Group Limited, and is aimed at the British African-Caribbean community. The paper is based in London and is published every Thursday. The first issue of The Voice was printed to coincide with the Notting Hill Carnival in August 1982. Its cover price was 54 pence, and was only sold in London. You can read more of this background from the original source -  the Voice website About Us page . The Voice: social and historical context In 1981, the Brixton race riots shone a spotlight on race relations in Britain.  The Voice emerged in 1982 partly as a result of these riots – both due to the need to offer a voice and representation to black Britons and also due to a business loan from Barclays Bank. The bank was keen at the time to improve their reputation with the black community due to investments in A...