Teen Vogue - background and textual analysis
OSP: Teen Vogue - background and textual analysis Our first Online, Social and Participatory CSP is Teen Vogue - the former print magazine turned online sensation. 25 Marks… this will be a big one! Teen Vogue has generated a huge amount of coverage (and attracted a significant audience) by re-positioning the magazine as a socially conscious political hub for young women. Notes from the lesson Teen Vogue: background Teen Vogue was launched in 2003 as a print magazine ‘little sister’ title to US Vogue. It focused on fashion and celebrity and was a conventional magazine aimed at teenage girls. In 2015, in response to declining sales, the magazine cut back its print distribution and focused on digital content. After single-copy sales dropped 50% in the first six months of 2016 alone, the magazine went quarterly (four issues a year) before announcing the closure of the print magazine completely in November 2017. Online growth Led by digital director Phillip Picard...