Teen Vogue - background and textual analysis
OSP: Teen Vogue - background and textual analysis
Our first Online, Social and Participatory CSP is Teen Vogue - the former print magazine turned online sensation.
25 Marks… this will be a big one!
Teen Vogue has generated a huge amount of coverage (and attracted a significant audience) by re-positioning the magazine as a socially conscious political hub for young women.
Notes from the lesson
Teen Vogue: background
Teen Vogue was launched in 2003 as a print magazine ‘little sister’ title to US Vogue. It focused on fashion and celebrity and was a conventional magazine aimed at teenage girls.
In 2015, in response to declining sales, the magazine cut back its print distribution and focused on digital content. After single-copy sales dropped 50% in the first six months of 2016 alone, the magazine went quarterly (four issues a year) before announcing the closure of the print magazine completely in November 2017.
Online growth
Led by digital director Phillip Picardi, the Teen Vogue website grew substantially as the print magazine declined.
Between January 2016 and 2017, Teen Vogue’s online traffic rocketed from 2.9m US visitors to 7.9m. The magazine then surpassed 10m unique users later in 2017. In addition, the magazine has 6m Facebook likes, 3.5m Twitter followers and a huge following on Snapchat.
Evolution and activism
The spectacular digital growth of Teen Vogue has been credited to the editor Elaine Welteroth and digital guru Picardi leading the magazine in a radically different direction to traditional teenage magazines.
Focusing on politics, activism and feminism, the magazine has developed a reputation for high-quality journalism while recruiting millions of socially-conscious, educated readers.
'Woke'
Teen Vogue considers itself a ‘woke’ brand.
Woke definition: a political term of African American origin that refers to an awareness of issues concerning social justice.
This means Teen Vogue covers issues of politics, racism and gender identity… and amazingly has expanded the appeal and reach of the brand while doing do.
Teen Vogue: background reading and textual analysis blog tasks
Work through the following tasks to complete your first case study on Teen Vogue.
Teen Vogue: background reading
Read this Guardian feature from 2017 on Teen Vogueand answer the following questions.
1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?
'Donald Trump is gaslighting America'
2) When was the original Teen Vogue magazine launched and what was its original content?
2004
3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?
They featured 3 unknown black models on the cover - which broke rules that a famous Caucasian model should be there.
4) How many stories are published on Teen Vogue a day? What topics do they cover?
50 to 70
5) What influence did digital director Phillip Picardi have over the editorial direction?
They went more into the political and news cycle such as gender and reproductive rights. Feminism topics online had sparked monthly views rapidly increasing.
6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?
Demographic: 18-24, all genders.
'Woke' - a political term of African American origin that refers to an awareness of issues concerning social justice.
7) What issues are most important to Teen Vogue readers?
Identity, empowerment, political information and career advice.
8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?
Relationships with readers is more transparent, they plan to subvert stereotypes. The internet has led to less accountability journalism with newspapers declining, making less profits so they have to lay off journalists who would otherwise have the capital to invest in accountability journalism and not 'cats on treadmills'.
9) What social and political issues have been covered successfully by Teen Vogue?
Dakota Access pipeline protest; Black Lives Matter movement.
10) What do Teen Vogue readers think of the magazine and website?
'Donald Trump is gaslighting America'
2) When was the original Teen Vogue magazine launched and what was its original content?
2004
3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?
They featured 3 unknown black models on the cover - which broke rules that a famous Caucasian model should be there.
4) How many stories are published on Teen Vogue a day? What topics do they cover?
50 to 70
5) What influence did digital director Phillip Picardi have over the editorial direction?
They went more into the political and news cycle such as gender and reproductive rights. Feminism topics online had sparked monthly views rapidly increasing.
6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?
Demographic: 18-24, all genders.
'Woke' - a political term of African American origin that refers to an awareness of issues concerning social justice.
7) What issues are most important to Teen Vogue readers?
Identity, empowerment, political information and career advice.
8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?
Relationships with readers is more transparent, they plan to subvert stereotypes. The internet has led to less accountability journalism with newspapers declining, making less profits so they have to lay off journalists who would otherwise have the capital to invest in accountability journalism and not 'cats on treadmills'.
9) What social and political issues have been covered successfully by Teen Vogue?
Dakota Access pipeline protest; Black Lives Matter movement.
10) What do Teen Vogue readers think of the magazine and website?
They use it for 'truthfulness and trust' as social media is unreliable. They were getting information on important info that wasn't getting attention: women's rights, LGBTQ topics, immigration. There is also a misrepresentation of the younger generation, so educating minds for political identity is important.
There is a mic of choosing different topics and interests. - Not backed into a corner of liking only one topic.
Teen Vogue textual analysis and example articles
Work through the following tasks to complete your textual analysis of the Teen Vogue website and read notable Teen Vogue articles to refer to in exam answers.
Homepage analysis
Go to the Teen Vogue homepage and answer the following:
1) What website key conventions can you find on the Teen Vogue homepage?
There is a side bar allowing the user to search the website and select the topic types.
There is a side bar allowing the user to search the website and select the topic types.
A newsletter sign up is available.
The Facebook page like is available at the top - so social media links are here.
There is a trending page.
The bottom of the page does feature information about the brand and privacy policies and Terms of Service.
2) How does the page design encourage audience engagement?
It allows them to select the topic that they want.
It allows them to select the topic that they want.
The search bare allows the audience to engage.
The trending tab and clicking on articles allows them to set what articles go on the trending tab just like MailOnline.
One the bottom there is an article to vote for celebs.
3) Where does advertising appear on the homepage?
There is no advertising banner on the homepage. But it appears on the stories such as products they should try out.
4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?
News and Politics; Fashion, Entertainment; Beauty; Lifestyle; Wellness and Homecoming.
There is no advertising banner on the homepage. But it appears on the stories such as products they should try out.
4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?
News and Politics; Fashion, Entertainment; Beauty; Lifestyle; Wellness and Homecoming.
This shows that the brand now focus' on more hard topics like news and politics and fashion comes second, but that still shows how important fashion plays a part of the brand.
5) How far does the homepage scroll down? How many stories appear on the homepage in total?
25
5) How far does the homepage scroll down? How many stories appear on the homepage in total?
25
Lifestyle section
1) What are the items in the top menu bar for the Lifestyle section?
Tech; Campus; Careers; Decorating Ideas and Food.
2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.
The bottom of the page allows the audience to select of they want to see more lifestyle articles. The images and the articles show familiarity to the reader such as Instagram follows and counts which the readers are most likely to use especially when the brand advocate for activism and social change through the internet.
3) What do you notice about the way headlines are written in Teen Vogue?
There is a lot of clickbait and celebrity articles used to get the audience to click the headlines. Personal Pronouns are used to relate with the audience, build a connection so they click on the articled.
4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?
Their target demographic of 18-24 includes those starting out at university. They are targeting those who are more likely to be mainstreamers, explorers and aspirers as they are most likely associated with this group.
5) Choose three stories featured in the Lifestyle section – why do they fit the Teen Vogue brand?7 Things You Should Actually do When Applying to Colleges
- The readers are most likely to be of the demographic to be at university.
Watch Those follower counts, Instagram is making moves against 'Inauthentic Engagement'
- The audience are most likely going to use social media which is used for activism from the brand.
31 perfect holiday gifts that also give back.
- Teen Vogue want to inspire those to help others ad engage in activism and social change, doing something to back fits the brand values.
Five key articles
Donald Trump Is Gaslighting America
The new face of teen activism
Black Teens Have Been Fighting for Gun Reform for Years
Netflix and strong female leads
How to Break Away From the Gender Binary
1) Who is the writer and what is the article about?
Lauren Duca.
Tech; Campus; Careers; Decorating Ideas and Food.
2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.
The bottom of the page allows the audience to select of they want to see more lifestyle articles. The images and the articles show familiarity to the reader such as Instagram follows and counts which the readers are most likely to use especially when the brand advocate for activism and social change through the internet.
3) What do you notice about the way headlines are written in Teen Vogue?
There is a lot of clickbait and celebrity articles used to get the audience to click the headlines. Personal Pronouns are used to relate with the audience, build a connection so they click on the articled.
4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?
Their target demographic of 18-24 includes those starting out at university. They are targeting those who are more likely to be mainstreamers, explorers and aspirers as they are most likely associated with this group.
5) Choose three stories featured in the Lifestyle section – why do they fit the Teen Vogue brand?7 Things You Should Actually do When Applying to Colleges
- The readers are most likely to be of the demographic to be at university.
Watch Those follower counts, Instagram is making moves against 'Inauthentic Engagement'
- The audience are most likely going to use social media which is used for activism from the brand.
31 perfect holiday gifts that also give back.
- Teen Vogue want to inspire those to help others ad engage in activism and social change, doing something to back fits the brand values.
Donald Trump Is Gaslighting America
The new face of teen activism
Black Teens Have Been Fighting for Gun Reform for Years
Netflix and strong female leads
How to Break Away From the Gender Binary
1) Who is the writer and what is the article about?
Lauren Duca.
The article is about how Donald Trump gaslighted America on his way to become president by taking counter points as evidence of bias and giving inaccurate facts and figures to mislead people.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
The main narrative theory is Todorov's equilibrium. The disequilibrium would be Trump' presidential run and how he became president elect, the new equilibrium is reached after the story of gaslightings origin and it is how readers can reach the truth. Propp's character theory is also used with Trump as the Villain, Teen Vogue and the writer as the helper and the reader as the Hero, who can regain control by going against Trump.
3) Why is this article significant?
The majority of their readers would be teenagers so it is educating them on the political races and who the candidates are. It is also trying to provide evidence on how Trump used gaslighting to become president elect.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
The main narrative theory is Todorov's equilibrium. The disequilibrium would be Trump' presidential run and how he became president elect, the new equilibrium is reached after the story of gaslightings origin and it is how readers can reach the truth. Propp's character theory is also used with Trump as the Villain, Teen Vogue and the writer as the helper and the reader as the Hero, who can regain control by going against Trump.
3) Why is this article significant?
The majority of their readers would be teenagers so it is educating them on the political races and who the candidates are. It is also trying to provide evidence on how Trump used gaslighting to become president elect.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
They are liberal young readers who support Hillary Clinton.
1) Who is the writer and what is the article about?
Alexis Manrodt
1) Who is the writer and what is the article about?
Alexis Manrodt
How online activism is on the rise and how young people use the internet for activism around the world.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
It provides a story on how activists faced trouble trying to meet up and 'change the world', the internet and other organisations allow them to meet up and do something to fight for. But also it gives the disequilibrium on how social media allows the use of death threats and harmful comments on activists
3) Why is this article significant?
Online activism is the reason why young people are involved in politics. It is because of this that more liberal views for younger readers can be discussed amongst themselves, but not just liberal views which isn't mentioned in the article but conservative ones as well. This article gives information of how readers can get involved giving websites and organisations, but also examples from those of a similar age involved in activism.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
The readers would engage in debates, and try to discuss liberal ideologies and bring about social change.
1) Who is the writer and what is the article about?
Lincon Anthony Blades
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
How students affected by the Florida Stoneman Douglas school shooting have engaged in activism for gun control. It provides examples of how celebrities were supporting these student activists.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
It provides a story on how activists faced trouble trying to meet up and 'change the world', the internet and other organisations allow them to meet up and do something to fight for. But also it gives the disequilibrium on how social media allows the use of death threats and harmful comments on activists
3) Why is this article significant?
Online activism is the reason why young people are involved in politics. It is because of this that more liberal views for younger readers can be discussed amongst themselves, but not just liberal views which isn't mentioned in the article but conservative ones as well. This article gives information of how readers can get involved giving websites and organisations, but also examples from those of a similar age involved in activism.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
The readers would engage in debates, and try to discuss liberal ideologies and bring about social change.
1) Who is the writer and what is the article about?
Lincon Anthony Blades
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
How students affected by the Florida Stoneman Douglas school shooting have engaged in activism for gun control. It provides examples of how celebrities were supporting these student activists.
It has also said how activism such as gun violence against African Americans have been running for years before it gained mainstrem sovrage
It also features the NRA as the villains and those opposing a bill that would've banes semi-automatic weapons.
3) Why is this article significant?
The audience here would be of a similar age of those actively engaging in activism, those taking apart of the un control debate from the school are students so the readers would relate. The article is significant as it could convince readers to engage in these debates themselves. But is also provides a history of activism that is already taking place.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Teen Vogue engages in activism, social issues and wants to debate on topics such as gun violence.
1) Who is the writer and what is the article about?
De Elizabeth
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
This article talks about how women are increasingly being given roles as strong leads in Netflix's texts. Stereotypical roles of women and them being put in a box are rapidly decreasing with the rise of women audiences wanting to see themselves on TV (Uses and Gratifications personal identity).
3) Why is this article significant?
The readers here most likely use Netflix for their main source of movies and TV shows, this allows them to see how shows like Orange Is the New Black is portraying women fairly. This could help them in their activism for feminism and women being portrayed less in a stereotypical manner in the media.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Teen Vogue are progressive with the representation of women in the media and want all women to be able to be included in texts so they can see themselves and not a stereotypical recreation for entertainment.
1) Who is the writer and what is the article about?
Samantha Riedel
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
This article reinforces the idea that gender is constructed, one line is 'artificially-constructed sex binary: male or female'. This is about how genital abnormalities are seen by doctors and then surgeries are performed so the child is now seen as either male or female.
This article focus' on how readers can break away from gender binary.
3) Why is this article significant?
The idea that gender is a social construct is growing with those on the left side of the political and social spectrum. The readers are more likely to be on the left side and this article wants to give another viewpoint of how gender is not based on sex characteristics but is rather a social construct that can be changed.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
3) Why is this article significant?
The audience here would be of a similar age of those actively engaging in activism, those taking apart of the un control debate from the school are students so the readers would relate. The article is significant as it could convince readers to engage in these debates themselves. But is also provides a history of activism that is already taking place.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Teen Vogue engages in activism, social issues and wants to debate on topics such as gun violence.
1) Who is the writer and what is the article about?
De Elizabeth
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
This article talks about how women are increasingly being given roles as strong leads in Netflix's texts. Stereotypical roles of women and them being put in a box are rapidly decreasing with the rise of women audiences wanting to see themselves on TV (Uses and Gratifications personal identity).
3) Why is this article significant?
The readers here most likely use Netflix for their main source of movies and TV shows, this allows them to see how shows like Orange Is the New Black is portraying women fairly. This could help them in their activism for feminism and women being portrayed less in a stereotypical manner in the media.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Teen Vogue are progressive with the representation of women in the media and want all women to be able to be included in texts so they can see themselves and not a stereotypical recreation for entertainment.
1) Who is the writer and what is the article about?
Samantha Riedel
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
This article reinforces the idea that gender is constructed, one line is 'artificially-constructed sex binary: male or female'. This is about how genital abnormalities are seen by doctors and then surgeries are performed so the child is now seen as either male or female.
This article focus' on how readers can break away from gender binary.
3) Why is this article significant?
The idea that gender is a social construct is growing with those on the left side of the political and social spectrum. The readers are more likely to be on the left side and this article wants to give another viewpoint of how gender is not based on sex characteristics but is rather a social construct that can be changed.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Modern Teen Vogue wants to focus on more social issues, there is no focus on these articles on fashion, so it shows how the values of Teen Vogue are leading to more political aspects as well.
Industry is the final key concept to address in this in-depth study. It's important to remember that the exam question could cover anything from how Teen Vogue makes money to what attracts audiences to their social media pages. This means we need comprehensive knowledge across the board.
Notes from the lesson
Industry: Conde Nast
Teen Vogue is owned and published by Condé Nast, an American media organisation that publishes around 20 magazines including Vogue, GQ and Wired. The company targets a wide range of different audiences – 164 million consumers across its brands.
In March 2018, Condé Nast announced the launch of Influencer Platform Next Gen, a digital campaign that links advertisers and content creation. The goal is to “connect to a new generation of audience”.
Income sources
Teen Vogue’s main source of income is through selling advertising space online – adverts that are targeted using browsing history.
However, they also monetise their customer data and loyalty, encouraging readers to register online for updates, offers and access to the ‘Insider’ area of the website. This data can then be sold to other companies or used to attract ‘advertorial’ or sponsored content.
Teen Vogue also makes money through YouTube with plenty of 1m+ views on their video content. This is an example of digital convergence – a traditionally print-based product moving into multimedia and accessible on one device.
Finally, they run events such as the Teen Vogue summitand US tour.
Teen Vogue: fashion industry player
Although Teen Vogue has been creating headlines for its political content in recent years, it is also an important part of the fashion industry. Both editorial content and advertising is designed to create a strong desire in their audience for products featured. This links to Condé Nast’s role as a major media company interested in maximising profit.
Some argue that Teen Vogue’s more diverse coverage offers a form of public service through its political coverage. But are features criticising capitalism hypocritical when the brand is owned by a media giant like Condé Nast?
Teen Vogue: Industry and social media blog tasks
Create a new blogpost called 'Teen Vogue Industry and social media' and work through the following tasks to complete the final aspects of your Teen Vogue case study:
Industry: Condé Nast
1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?
Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Wired, Golf Digest. They had an annual loss of £14 million but the previous year had a profit of £6.6 million.
Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Wired, Golf Digest. They had an annual loss of £14 million but the previous year had a profit of £6.6 million.
2) What are Teen Vogue’s main sources of income?
Advertising
Advertising
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
They hold new events that people pay to attend in order to expand their demographic and make more profits. They can also charge people subscription fees for other services they provide.
They hold new events that people pay to attend in order to expand their demographic and make more profits. They can also charge people subscription fees for other services they provide.
4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?
The fashion industry will want to advertise in Teen Vogue as the people reading have a disposable income and will want to spend their money on clothes.
The fashion industry will want to advertise in Teen Vogue as the people reading have a disposable income and will want to spend their money on clothes.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
You could argue both ways, As they will sell your data to advertising companies in order to make profits however the stories they do post are helpful and insightful to many people.
You could argue both ways, As they will sell your data to advertising companies in order to make profits however the stories they do post are helpful and insightful to many people.
Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
They are a highly successful website, with 6million likes on Facebook, large Snapchat following and 3.5 million Twitter followers. Multimedia.
They are a highly successful website, with 6million likes on Facebook, large Snapchat following and 3.5 million Twitter followers. Multimedia.
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
-It has light and relatable headlines, that are written in first person.
-They appeal to their target audience.
-It has light and relatable headlines, that are written in first person.
-They appeal to their target audience.
3) How did Teen Vogue justify the closure of the print magazine?
They are modernising and calibrating. They will occasionally print editions and they will focus on their growing digital presence.
They are modernising and calibrating. They will occasionally print editions and they will focus on their growing digital presence.
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?
Maintaining the lustre on their brand whilst being online only, they're just a website not a magazine.
Maintaining the lustre on their brand whilst being online only, they're just a website not a magazine.
5) How do online-only publications make money?
Advertising, but the value of online-advertising has dropped recently.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
Theres only so much money that could be made from print, print is difficult to sustain with the generation-z readership, as they've had digital presence since birth. Less loyalty.
Theres only so much money that could be made from print, print is difficult to sustain with the generation-z readership, as they've had digital presence since birth. Less loyalty.
7) What does the New York Times say Conde Nast is known for?
Its lavish spending and visually rich glossy magazines.
Its lavish spending and visually rich glossy magazines.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
$100 million
$100 million
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
The Teen Vogue website now gets 9million viewers a month instead of 2million.
The Teen Vogue website now gets 9million viewers a month instead of 2million.
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
-“Teen Vogue has experienced tremendous audience growth across its digital, social and video platforms this past year."
-"We are aggressively investing in the brand and all of its consumer touch points"
Social media analysis
1) Look at the Teen Vogue Twitter feed. How many followers does Teen Vogue have?
3.36mn
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
TV, Fashion x2, Celebrity Style, Lifestyle, Mental Health, Celebrity, Music x2, Decorating Ideas, Wellness x2, Nails, News, Beauty, Entertainment x2, Sexual Health + Identity, Health, Movies
3.36mn
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
TV, Fashion x2, Celebrity Style, Lifestyle, Mental Health, Celebrity, Music x2, Decorating Ideas, Wellness x2, Nails, News, Beauty, Entertainment x2, Sexual Health + Identity, Health, Movies
3) How are the tweets and headlines written? Can you find examples of clickbait?
There is a lot of celebrity sensationalism.
'These "Thank U, Next" Manicures Turned Out Amazing'. - This wanted the readers to see why it turned out amazing, it wants them to know and be caught up with her if they are a fan of her.
There are also unanswered questions
'What happened when this women Started Saying "I know" to men's compliments'. - This does use the ongoing story of women being catcalled or being hit on social media.
4) How does the Twitter feed use videos and images?
There is an image for every tweet and minimal text for each tweet - only about a sentence.
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
5.9mn likes
6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
Their videos are separated into topics - Wellness Wednesday, Newsworthy, Ask A, Celeb Firsts.
There is still a diverse mix between the celebrity news and the news and politics. It is still similar to the Twitter feed in regards to the diverse topics.
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
Teen Vogue Summit and Teen Vogue meetups.
It shows their audience are active in taking part of the brand, they acre about the activism and the fashion.
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
2.4mn
9) How does the Instagram feed differ from other social media channels?
The main focus on Instagram would be the images - they tell the narrative of the article they are promoting. They are also currently promoting their summit.
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
There is a lot of celebrity sensationalism.
'These "Thank U, Next" Manicures Turned Out Amazing'. - This wanted the readers to see why it turned out amazing, it wants them to know and be caught up with her if they are a fan of her.
There are also unanswered questions
'What happened when this women Started Saying "I know" to men's compliments'. - This does use the ongoing story of women being catcalled or being hit on social media.
4) How does the Twitter feed use videos and images?
There is an image for every tweet and minimal text for each tweet - only about a sentence.
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
5.9mn likes
6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
Their videos are separated into topics - Wellness Wednesday, Newsworthy, Ask A, Celeb Firsts.
There is still a diverse mix between the celebrity news and the news and politics. It is still similar to the Twitter feed in regards to the diverse topics.
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
Teen Vogue Summit and Teen Vogue meetups.
It shows their audience are active in taking part of the brand, they acre about the activism and the fashion.
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
2.4mn
9) How does the Instagram feed differ from other social media channels?
The main focus on Instagram would be the images - they tell the narrative of the article they are promoting. They are also currently promoting their summit.
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
The YouTube channel engages with a lot of film and TV celebrities, which shows the connection that they have with the shows is strong as they keep coming back to the YouTube channel. The Twitter feed and the website link to the sponsored content
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