Intertextuality in Music Videos

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Intertextuality in Music Videos

What is intertextuality?
  • It is an idea that any text has been influenced and shaped by texts that have come before it.
    (anything read or seen in the case of movies)
  • Therefore no film exists on its own and consciously or not all films borrow ideas from other films, past or present.
  • Nothing exists on its own.
  • To the right is an example of this.
Who is intertextuality important to?
  • writers
  • directors
  • audience






Family guy and The Simpsons are two TV programs that like to use intertextuality. But they use it in a more comedic way to gain humour from their audiences. Above is an image from family guy copying the north by northwest scene. 

Shrek is a well known animation series of films, distributed by Dreamworks Pictures. In the film there is a lot of Intertextuality and references to characters from different Disney films. This Intertextuality makes the film more familiar to the audience especially the young children who would know these characters and these characters are used to intertwine with the story lines.
             The characters nature and personality are borrowed and transformed into a different take to make the connection with the character and the audience, for example Sleeping Beauty may not look like the Disney original but in Shrek she is always portrayed as tired, Rapunzel has the long hair, Snow White is accompanied with her seven dwarves, Cinderella wears glass shoes and the Ugly Sister is ugly. These intertextual references repeat in all the Shrek films to familiarize the characters with the audience.Puss in Boots as the character Zoro. 










MUSIC VIDEOS
IGGY AZALEA - FANCY
Iggy Azalea's music video for "fancy" has strong intertextual links to the American, teen chick flick "Clueless" (1995). Her outfits are exactly the same as the main star in the film as well as re-creating the scenes from the movie.EXAMPLE: TAYLOR SWIFT - "BAD BLOOD"The video straight away cuts into a film like opening making the audience feel the tension and action.






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