Marketing - The 100

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Marketing

The 100 - how 100 teenagers try to survive, with no adults, food or shelter in a post-nuclear war world. But they aren't the only ones on the ground.

Target Audience - teenage girls - young adults

Name - Lauren
Age - 17
Likes - Netflix, dance
Dislikes - School, waiting
Habits - going out with friends

Trailer - would be shown on the explore page on Instagram
            - shown before TV show videos on YouTube
            - shown as adverts on Snapchat

Influences + Endorsements - Get a musician, such as Justin Bieber, to be in the film for an episode so he can bring his fanbase (teenage girls) to watch the show. Also get him to post it on his social media accounts.
                                             - Manipulate other people into sharing the trailer so that their friends will see it and believe they like the film, so will then watch it.

Publicity Stunts - Have a group of actors running around Central London, acting as if they are amazed by the fact that they're on Earth. They ask people what all the objects are, e.g. phones, cars. People will then film them and post it online.

Poster - The poster would be seen on the side of buses
            - Trains
            - Bus Stops

Events -



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