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- What is the product being sold?
They are trying to sell hair cream.

- How does this advert create desire for the product?
Desire for the product is created as they show a man being surrounded by women in little clothing, carrying him. He is also carrying a gun which perceives him to be strong and powerful. This then makes the men watching the advert want to be like him.

What is the idea being sold?
The idea being sold is that if you purchase the hair cream you will be like the man in the advert, and you will achieve his lifestyle. 

How does Score construct a narrative which appeals to its target audience?
 
How is this reinforced through Mise en Scene? Can you use semiotics to argue this?
 
How and why audience responses to the narrative of this advert may have changed over time?

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